Recently we launched our new branding campagne: Boost Your Boomer. The TVC was made by an agency, but I made several short form edits to further strenghten our message. We launched an energy drink which we ‘infused’ with young energy, so that all boomers could have access to some young energy at work. The examples below are short case video’s to show where our energy drinks are available, and what we did with influencers during the course of our campaign.
To promote our new campaign, we went out on the streets in Utrecht to ask people about the topics embedded in our campaign. We spoke to both young people and ‘Boomers’ to see what differences and agreements are between the two.
During my time at YoungCapital I made a lot of content for our social channels. Recently I made a shortform ‘documentary’ about the hopes and dreams of young people.
I also made a series of more than 30 video’s in which we give tips and tricks about everything that concerns work. They were made in bulk and distributed around Tiktok, where they consistently preformed very well. I’ve selected a few (which play one after the other) to give you an idea of the look and feel.