Since social media have become more and more important to reach the new generation, I’ve made several campaigns to boost the vacancies at YoungCapital. For our We Give WORK ATL campaign we made some native social content to go with our adaptations of our TV commercial.
In the summer of 2023 we also made several native video’s that illustrate ‘not having any money this summer, so get to work’. The results of both campaigns were above expectations reaching over 7 million people in total.
I also filmed and editted a online marketing campaign to boost our recruitment for Transavia and our vacation jobs. Inspired by creators I follow on Instagram, I made my own version of their video style. Those are displayed below.
Since the rise of AI I’ve been experimenting a lot with different tools like Midjourney, Elevenlabs en video tool like KlingAI and Google VEO3. The ad shown on the left is made entirely with AI. The images were generated using Midjourney, the voice-over created with Elevenlabs and the images were turned into video’s using Kling.
The video on the right is a campaign we made for different categories of work. The concept was a strong hook using a hyperzoom, along with an offline ‘poster’ with a lot of match cuts editted onto the beat.